Studies show that a whopping 91% of buyers prefer visual content to traditional or static media. Visuals are now the communication method of choice. INFOGRAPHICS ARE AN IDEAL WAY TO COMMUNICATE WITH TODAY’S CONSUMERS. The information-heavy nature of an infographic also translates into benefits for the brand in terms of authority and authenticity. This allows readers to instantly share them on social media with just a click. Infographics are easily shareable since they post to websites as image graphics. This can be done in a variety of methods such as printing in newspapers or screen printing shirts with the relevant infographic. Investing in printing quality infographics might just be the thing to get your message out there. Many companies are recognizing this as an effective way of communicating complex topics, as well as enhancing brand presence. Not only that, but tangible copies will show readers at-a-glance information far quicker than reading an explanatory article. Using high-quality materials, the right design, and eye-catching visuals, printed infographics can draw attention to important facts or data. PRINTING INFOGRAPHICS CAN HELP BRANDS REACH AUDIENCES IN WAYS THAT DIGITAL MEDIA OFTEN CANNOT. At the same time, they grab the eye and keep users engaged with the content. They convey a great deal of information – usually supported by statistics and high-quality sources – without overwhelming the reader with wordy explanations. We’ll get into the backlink generation tactics later, but before that, let’s understand the elements in infographics.Īn infographic combines two of the most important things in marketing: INFORMATION AND GRAPHICS. Many marketers in top creative agencies and SEO companies also use infographics to generate backlinks. Instead of boring readers with a lot of dry information or statistics, marketers can use an infographic to send the message in a more captivating way. Here is why: What is an Infographic?Īn infographic is a medium that turns complex information into visuals or a story to more effectively communicate its key points. In such a world, with such a reduced attention span, infographics are gaining attention in the eyes of the best creative agencies in the market. This is owing to a couple of reasons like an increase in sources of information online, people always being on the go, and a reduced attention span due to the advent and widespread use of social media. The trend in question is that viewers these days prefer having easy-to-read, image-heavy, and snackable content that they can navigate within a matter of seconds. Luckily, we’ve compiled 25 creative infographic examples that went viral to motivate you to put your data into design.ġ.These days, digital marketing Agencies are reporting a trend that is taking the digital world by storm. Infographic design inspiration may come easily to some, but if you want to create a compelling work of art that captivates and persuades your audience, you may need help. By both putting the data into bite-sized chunks and displaying it in a graphically pleasing way, you can disseminate information in a way that is easy to understand. Oftentimes there is a great deal of information you need to get to consumers, but the material is confusing or extremely technical. Business and technology especially benefit from the use of infographics. There is nothing better than a well-designed infographic to deliver convincing, exciting information. Infographics are even being used to make dynamic, remarkable resumes. It’s incredible how widespread infographics are today. Take a look at some facts and figures surrounding infographic use and what makes them such a powerful tool for businesses today, including the fact that we can assess a visual scene in less than 1/10 of a second ( The SAGE Handbook of Political Communication). A major player in advancing visual information is the infographic, and there are many infographic examples available. That is the amount visualized information has increased since 2007, according to Google Trends.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |